Understanding Internal Linking and Redirect Chain

Understanding Internal Linking and Redirect Chain

In the digital marketing industry, many believe that the strongest element of a web page is the content. Yes, it is true. Content is the king. But how can we make sure that the content we’re looking at is valuable and will support other pages on your website? How are you going to promote other pages without blatantly including their link in the main menu […]

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The Real Work Starts: Moving on from DMOZ and Focusing on Quality SEO

The Real Work Starts: Moving on from DMOZ and Focusing on Quality SEO

DMOZ will close, and what was once an all-powerful SEO tool is no more. Very few will lament it because it ceased to be useful a long time ago. It must’ve been years since any SEO practitioner last received a DMOZ referral. Sure, it’s still useful to some, but it’s been clear for some time that the small number of businesses and SEO agencies still using this […]

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Facebook, Still the King of Digital Marketing – Here’s Why

Facebook, Still the King of Digital Marketing – Here’s Why

The concept of digital marketing is no longer just the future. Digital marketing, as we know it, is the advertising and promotional platform of today, of the technologically advanced present where we have more computers than we do trees. For the most part, it’s a good thing. Businesses take advantage of this reality, and rightfully so – marketing has never been so accessible to the […]

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The Rise of the Machines: How A.I. Changes the Game for SEO

The Rise of the Machines: How A.I. Changes the Game for SEO

If there’s one thing that we should take away from all of Hollywood’s famous artificial intelligence (A.I.) films like Ex Machina (2015), Her (2013), and Bicentennial Man (1999), it’s that machines evolve – at an alarming rate at that – infinitely faster than the smartest human to walk the face of the Earth. In reality, A.I. isn’t as scary as it sounds. Although it might […]

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